Work Overview:

La Finca Development is a real estate company dedicated to helping the Latino community achieve homeownership through financial education and personalized support. By renovating quality homes and revitalizing neighborhoods, La Finca empowers families to build generational wealth and create lasting community impact.

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Objectives:
The primary goal of this project was to highlight the transformative impact La Finca Development has had on families within the Latino community through authentic storytelling and an enhanced digital presence. By producing two testimonial videos and designing their official website, the project aimed to:

1. Celebrate Community Impact: Showcase the stories of families whose lives were positively impacted by La Finca Development's mission of promoting homeownership and community rejuvenation.
2. Enhance Brand Visibility: Strengthen La Finca Development’s online presence through a professionally designed website that reflects their mission and values.
3. Foster Trust and Credibility: Provide potential clients and community members with real-life examples of the organization’s positive outcomes, building trust and furthering engagement.

Scope of Work:

1. Video Production
   • Pre-production:
     • Conducted in-depth interviews with selected families to understand their stories.
     • Developed a production plan, including scripting, storyboarding, and logistics coordination.
   • Production:
     • Filmed on-location footage capturing families in their homes and communities.
     • Recorded heartfelt interviews where families shared their journey toward homeownership with the support of La Finca Development.
   • Post-production:
     • Edited videos to create compelling narratives with professional transitions, music, and captions.
     • Delivered two high-quality testimonial videos optimized for use on various platforms.
2. Website Design
   • Designed and developed La Finca Development’s official website to showcase their mission, services, and success stories.
   • Created a user-friendly interface with intuitive navigation to ensure an engaging experience for visitors.
   • Incorporated visual and textual elements, including photos, videos, and testimonials, to highlight the organization's impact.
   • Ensured the website was mobile-responsive and optimized for search engines to maximize reach.

Outcome:
The completed project successfully delivered two emotionally resonant testimonial videos and a professional website, effectively elevating La Finca Development’s brand identity. These tools enable the organization to connect with a wider audience, communicate its mission clearly, and inspire trust and action within the community.

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To view videos, click here.

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